Protect Clean Air Standards that Lower Energy Bills with Efficient Heat Pumps

Social Media Toolkit

What This Toolkit Is

This social media toolkit provides ready-to-use content to help advocates, community members, and organizations amplify support for the Bay Area Air District's clean air standards. These standards will accelerate the adoption of efficient electric heat pumps, reducing pollution and lowering energy bills for Bay Area families.

As the fossil fuel industry works to roll back these protections, your voice matters. Use these resources to counter misinformation, educate your networks, and mobilize community support for cleaner air and more affordable energy.

How to Use This Toolkit

  • Copy and customize posts for your social media channels

  • Tag the Bay Area Air District (@AirDistrict / @airdistrict.bsky.social)

  • Link to https://www.bayareacleanair.com/ to drive action

Short-Form Posts

For X, Bluesky, and Instagram

We want lower bills AND cleaner air. [Air District tag] new rules will help families upgrade to efficient electric heat pumps that cut pollution and save money. Don't let the gas industry stick us with costly, outdated appliances. Take action: https://www.bayareacleanair.com/

Burning gas is burning cash.💸🔥 Clean air rules in the Bay Area will make homes healthier and more efficient. Upgrading to heat pumps means lower energy bills, fewer asthma attacks, and healthier air. Support [Air District tag] standards today: https://www.bayareacleanair.com/

Gas companies want to keep you hooked on expensive, polluting appliances. They're fighting [Air District tag] clean air rules that would help families switch to efficient electric heat pumps. Why? Because they lose money when you save. Support clean air rules: https://www.bayareacleanair.com/ 

Burning gas is breathing trash and burning cash. [Air District tag] clean air rules will help families breathe easier and save money by upgrading to efficient heat pumps. The result? Lower energy bills, fewer asthma attacks, cleaner air, and healthier homes. https://www.bayareacleanair.com/

We fought for these standards and won. Now we need to protect them. [Air District tag] clean air standards for heating equipment will prevent hundreds of premature deaths and thousands of asthma attacks.  But the fossil fuel industry wants to roll them back entirely. Defend our victory: https://www.bayareacleanair.com/

Long-Form Posts:

For threads, LinkedIn, Facebook

We want lower bills – not lower standards. 

Bay Area families could be set to make real progress thanks to strong clean air standards from the Bay Area Air District. These rules support a transition to modern electric appliances that cut pollution, reduce energy bills, and make our homes safer and more efficient. 

But now the gas industry is trying to turn back the clock, pushing to keep our communities locked into outdated, dirty, and expensive gas appliances. They want to protect their profits, even if it means higher bills and worse air for the rest of us.

The Bay Area Air District's rules would give us a chance to move forward — to clean up our air and reduce energy costs. We deserve that future.

Burning gas is burning cash. 

Bay Area families deserve homes that are healthy, affordable, and built for the future — and the Bay Area’s new clean air standards could help make that a reality by encouraging the upgrade to modern, electric appliances like heat pumps and heat pump water heaters. These upgrades wouldn’t just clean up the air we breathe, they’d also help lower monthly utility bills and make our homes more comfortable year-round. 

Families across the region are already seeing the benefits. Heat pumps are two to four times more efficient than gas appliances, and many households are saving hundreds of dollars a year by switching, especially when paired with electrification-friendly utility rates. And with various rebates and tax credits available, support is available to help make the switch.

Healthier and more cost-effective — that’s the kind of progress Bay Area families can count on.

Burning gas is breathing trash and burning cash. That’s why the Bay Area Air District should pass new clean air rules to help families switch from outdated gas furnaces and water heaters to cleaner, electric alternatives when their old systems wear out.

Bay Area families, especially in communities hit hardest by pollution and high costs, deserve better. Switching to electric appliances like heat pumps means healthier indoor air and lower bills, and rebates make it easier than ever to upgrade.

It’s time to clear the air. These rules could be a massive step forward — let’s support these standards and make sure they work for everyone.

Downloadable Graphics